Moving Beyond Limits, Creating Momentum
Momentum Gear is a fictional branding campaign aimed at revitalising a dynamic sports and fitness brand. The project captures the essence of momentum—the force that drives athletes forward—through a cohesive, energetic design strategy for active, lifestyle-conscious consumers.
Client
Personal Project
Industry
Sports Apparel and Accessories
Services
Logo, Branding, Packaging, Advertisement Materials, Digital Assets
Year
2023
Results
Packaging Design - Designed sustainable, high-energy packaging that reflects innovation, movement, and brand values.
Advertising & Campaign Design - Created the “Elevate Your Every Move” campaign to inspire and engage active consumers.
Brand Identity - Customized the logo and visuals to embody momentum, ensuring a dynamic, recognizable brand.
