BRAND IDENTITY DESIGN
The face before the site.
A real identity system — mark, type, color, and the guide that documents it — so everything else you make inherits the same credibility.
02 —— WHO IT'S FOR
Who it’s for / not for
For you if
- You’re launching, rebranding, or raising money and need to look like it’s already working
- You’re tired of a DIY or template logo undercutting everything else you make
- You want a system — not just a file — that a printer, a developer, or a future hire can pick up and use correctly
Not for you if
- You already have a strong mark and just need a site → see Website Design & Build
- You need product screens, not a brand mark → see UI/UX Product Design
- You need a full trademark search and legal registration — that’s a job for an IP attorney, not a design studio
03 —— WHAT'S INCLUDED
What’s included
Included
- An original mark, built from concepts — never a template with your name dropped in
- A typography system (primary and secondary type, usage rules)
- A color palette with defined roles, not just hex codes
- A brand guide — 12 pages (Essentials) or 40 pages (Full Identity System)
- Applications and collateral layouts (Full Identity System only — business card, letterhead, social templates)
- 2 rounds of revisions
- Source files (vector + web-ready formats) and full ownership on final payment
Not included
- Trademark search or registration
- Physical printing or signage production
- A website build (pairs naturally with Website Design & Build)
- Packaging structural design (dielines, physical prototyping)
04 —— PACKAGES
Packages
Identity Essentials
2 weeksMark, type, color, and a 12-page guide — everything you need to look consistent from day one.
deposit $1,200 now, $1,200 on delivery
- Original mark
- Type + color system
- 12-page brand guide
- 2 revision rounds
Recommended
Full Identity System
4 weeksEverything in Essentials, plus applications, collateral, and a 40-page guide built to scale with you.
deposit $2,600 now, $2,600 on delivery
- Original mark
- Type + color system
- 40-page brand guide
- Applications & collateral
- 2 revision rounds
05 —— HOW THIS RUNS
How this one runs
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Discovery & direction
A short questionnaire and conversation to set the positioning the mark has to carry.
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Concept development
Real exploration, not one option dressed three ways.
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Refinement
Two rounds of revisions on the chosen direction.
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Guide & handoff
The brand guide is written, files are exported, and it’s yours.
06 —— SELECTED WORK
Selected work
Website Design & Build · Brand Identity Design
Fieldstone Landscape Co.
A new landscaping business gets a mark and a site built to match.
Brand Identity Design · Design Systems & Style Guides
Wren & Oat Coffee Roasters
An identity system built to run across packaging, cups, and a POS screen.
07 —— DELIVERABLES & FORMATS
Deliverables & formats
- 01 Logo files: SVG, PNG (transparent), PDF (print-ready)
- 02 Brand guide PDF — mark usage, clear space, type, color (applications on Full tier)
- 03 Color and type specification sheet
- 04 Application mockups — business card, letterhead, social templates (Full Identity System only)
08 —— FAQ
FAQ
Isn’t this a lot to pay for a logo?
It’s not a logo file — it’s a system. The difference between the two tiers is the guide itself: 12 pages of usage rules versus a 40-page system with real applications and collateral. You’re buying consistency, not a single graphic.
Can you also build my website?
Yes — Brand Identity Design pairs naturally with Website Design & Build, and a mark built here drops straight into that site with no rework.
Do you register trademarks?
No. I can build a mark that’s genuinely original, but a formal trademark search and registration is a job for an intellectual property attorney.
What if I don’t like any of the concept directions?
That’s what the revision rounds are for — two rounds are built into every package to refine the chosen direction until it’s right.