WEBSITE DESIGN & BUILD
Start here if you’re starting from nothing.
A complete, structured website — designed, built, and live in as little as three weeks.
02 —— WHO IT'S FOR
Who it’s for / not for
For you if
- You have no website yet, or the one you have is actively costing you credibility
- You want a real multi-page site — not a one-page placeholder
- You want one person accountable for design and build, start to finish
- You’re ready to pick a package and pay a deposit this week
Not for you if
- You already have a site and just need it to look current → see Website Redesign
- You need a logo and brand system before anything else → see Brand Identity Design
- You’re building a product with logged-in screens and flows → see UI/UX Product Design
03 —— WHAT'S INCLUDED
What’s included
Included
- Written scope document within 1 business day of booking
- Direct access to Karl — no account managers, no hand-offs
- Sitemap and page-by-page wireframes
- Custom visual design, not a theme
- Responsive build across desktop, tablet, and mobile
- Basic on-page SEO: titles, meta descriptions, sitemap.xml
- CMS setup and a short training walkthrough (Studio and Signature tiers)
- 2 rounds of revisions
- Source files and full commercial ownership on final payment
Not included
- Copywriting — you supply your content, or it’s scoped separately
- Stock photography licensing
- Domain registration and hosting fees
- Paid advertising or campaign setup
04 —— PACKAGES
Packages
Launch
3 weeksUp to 5 pages — a focused, real site for a business that needs to be online and credible now.
deposit $1,950 now, $1,950 on delivery
- Up to 5 pages
- Custom visual design
- Responsive build
- Basic on-page SEO
- 2 revision rounds
Recommended
Studio
5 weeksUp to 10 pages, CMS-ready — more room to grow, plus a CMS so you can update it yourself.
deposit $3,250 now, $3,250 on delivery
- Up to 10 pages
- CMS setup + training
- Custom visual design
- Responsive build
- 2 revision rounds
Signature
8 weeksUp to 18 pages, bespoke, motion — for a business whose site has to do the most talking.
deposit $5,500 now, $5,500 on delivery
- Up to 18 pages
- Bespoke motion design
- CMS setup + training
- Custom visual design
- 2 revision rounds
Need more than the page count above? Add extra pages for $350 each — no renegotiation required.
05 —— HOW THIS RUNS
How this one runs
-
Deposit & scope
Your 50% deposit books your slot; you get a written scope document within 1 business day.
-
Structure & design
I map your sitemap and design every page around what your business actually needs to say.
-
Build
The site gets built responsive, tested, and populated with your content.
-
Launch & handoff
Two revision rounds, final payment, then it’s live and the source files are yours.
06 —— SELECTED WORK
Selected work
07 —— DELIVERABLES & FORMATS
Deliverables & formats
- 01 Live, responsive website — hosted wherever you choose
- 02 Source files — Figma design file + full code repository
- 03 CMS training doc (Studio, Signature) — PDF walkthrough
- 04 Sitemap and content structure reference
08 —— FAQ
FAQ
What if my project needs more than the page count in my package?
Add extra pages at $350 each. It’s a published add-on price, not a renegotiation of your package.
Do I need to supply my own content?
Yes — you supply copy and images, or we can scope copywriting as a separate add-on before kickoff. Either way it’s agreed in the written scope, not decided mid-project.
What platform do you build on?
Depends on the tier and your needs — a static build for Launch, a CMS-backed build for Studio and Signature. We settle this in the scope document before any design starts.
What happens after the two revision rounds?
Most projects land within two rounds. If you want more, additional rounds are billed at an hourly rate agreed upfront — never silently added to your invoice.